When it comes to salons, first impressions start before clients walk through the door and your signage plays a big part in that. Whether you’re a new salon owner or refreshing your branding, the right business sign can attract attention, reflect your style, and build trust from the street. Here’s what to consider when choosing a sign for your beauty business.

Know your brand style.Before you even start designing, get clear on your salon’s look and feel. Is your space modern and minimal? Warm and earthy? Fun and colourful? Your sign should visually match your salon’s interior and the type of clients you want to attract. If you’re unsure about your branding, this guide by Canva is a great place to start.

Choose the right material. Different materials give off very different vibes. Here are a few salon friendly options:

• Acrylic: Sleek, modern, glossy or matte. Perfect for high end or trendy salons. Great for custom shapes and layered logos. 

• Bamboo or Timber: Warm, natural, and eco conscious. Ideal for salons that use organic or sustainable products. 

• UV Printed Signs: Vibrant and eye catching, great if you want full colour branding or imagery.

Not sure what’s best for you? You can browse Laser Edge Designs full business sign range for inspiration. 

Think about placement. Where your sign goes impacts the style you choose:

• Wall mounted signs (behind the counter or in your waiting area) are great for branding and photos. 

• Blade signs are ideal for shopfronts on busy streets, they catch foot traffic from both directions. 

• Window signs are a good option if you’re limited on wall space or want to maximise visibility from outside.

• Counter displays or mirrors with logos double as both functional and promotional pieces inside your salon.

For placement tips, this blog by Vistaprint breaks it down well.

Keep it clear and on brand. Your sign should be easy to read at a glance. Use high contrast colours, a legible font, and avoid clutter. Your logo should be the hero. You might also include a tagline, service highlight (e.g. “Lashes & Brows”), or your social handle if space allows. If you don’t have a logo yet, canva is an easy tool to create one on your own.

Add interactive or practical elements. Modern salons are going digital, you might consider adding an NFC tap to connect sign that links to your Instagram, booking page, or reviews. These work great on counters or waiting areas, and you can check out examples here.

Final Thoughts A good sign isn’t just decoration, it’s part of your client experience and your brand. Whether you’re creating a clean reception setup, upgrading your storefront, or investing in a social media ready backdrop, make sure it reflects your vibe and speaks to your ideal client. Ready to upgrade your salon signage? Explore our best selling custom business signs or get in touch for a personalised design.